About 30/40 Wealth

Financial planning built specifically for tech professionals with equity compensation.

We Bring Clarity To The Complex

We understand the unique financial challenges that tech professionals face. From complex equity compensation to high-stakes career decisions, we help you navigate the obstacles that stand between you and your financial goals.

  • Equity Compensation Complexity

    We demystify stock options, RSUs, and other equity compensation

  • Tax Optimization

    Strategic planning to minimize your tax burden

  • Holistic Financial & Investment Advice

    Aligning your finances with your goals through comprehensive planning for cash flow, investments, retirement, debt management, insurance, and more

  • Liquidity Event & Career Transition Planning

    Navigate job changes, IPOs, and acquisitions with confidence

Financial planning puzzle pieces showing how equity comp, tax strategy, cash flow, investments, and other elements fit together

Deliver Outcomes, Not Outputs

Action is what matters. We're focused on implementation, not just delivering reports and plans.

Plan Development

We create a comprehensive, personalized financial strategy tailored to your unique situation and goals.

Active Implementation

We handle the complex tasks directly and guide you through the steps you need to take personally.

Ongoing Execution

We continuously monitor progress, make adjustments as needed, and ensure your plan stays on track.

About Kris

The Advisor

With over a decade of experience in financial planning for tech professionals, I founded 30/40 Wealth to provide the kind specialized advice tech professionals need (and I wish existed when I was in tech).

Having worked with hundreds of clients through IPOs, acquisitions, and career transitions, I bring to the table a wealth of knowledge and practical experience to help you feel confident about your plan today, tomorrow, and decades into the future.

Kris Barney, Founder of 30/40 Wealth

The Person

On the weekends, I'm usually trying to keep up with my 7-year-old son—equal parts curious, hilarious, and full of energy. I'm also the proud (and slightly overwhelmed) human to four dogs, including one who's definitely got more heart than brain cells. It's organized chaos — and I love it :).

And in the time I'm not focused on family, you may find me working towards my near-term bucket list items. For 2025/2026 I'm focused on:

  • • ✅See the Northern Lights (March 2025)
  • • Attend a Premier League soccer match
  • • Watch the Running of the Bulls in Spain
  • • Complete a "Century" (100-mile cycling race)
Kris and his son enjoying dinner together at a restaurant
Learn More

Ready to Take Control of Your Financial Future?

Schedule a free consultation to discuss your unique financial situation and goals.