Tax Strategies
Other Tax Strategies
Other Tax Strategies
Design and Implement a 10b5-1 Selling Plan. 10b5-1 selling plans allow employees to schedule future stock sales based on customized criteria, enabling trades even during blackout periods.
Consider All Liquidity Event Outcomes When Creating Your Plan. Evaluate the tax implications of startup equity under different liquidity events to optimize your liability and types of gains or losses based on the exit.
Cross-Listed Tax Strategies
In addition to the above tax strategies, a number of other tax strategies may also apply in certain situations. We encourage you to review all of the strategies detailed on the 50+ Tax Strategies page to ensure you have the proverbial "full menu" of tax planning strategies to consider for your situation.
Work with 30/40 Wealth
Have a big equity or tax decision ahead?
We're a fee-only fiduciary for tech employees with a lot of company equity. We build your multi-year plan: when to exercise options, what to sell and when, and how to cut the tax bill. Then we stay with you for the years that follow.
You're likely a fit if:
- You have $2M+ in company equity, including options
- Your next big decision is coming up: an IPO or lockup, a tender offer, exercising options, selling a large position, or leaving your company
- You want ongoing help with all of it: your equity, taxes, investments and the plan that ties them together

Kris Barney, CFA, EA
$750M+ in equity compensation advised
Fees from $12,500 a year, based on the assets we manage
We take on 1–2 new clients a month
Book a 30-minute fit call →Free and no obligation. If we're not the right fit, we'll say so.
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A 30-minute consult will tell you whether the framework in this article applies cleanly to your equity package — and if so, what the next three moves are. No pitch.
